Lessons from Serbia on American soft power.

Hello, all! I hope you are having a wonderful holiday season and are spending time with those you love.
This week, I'm publishing an essay by Jelena Putre, a public diplomacy professional with over 25 years of experience designing and implementing U.S. government cultural, educational, and professional exchange programs.
Jelena has worked in Washington-based nonprofits that partner with the State Department on international exchange programs since 2015. From 1991 to 2010, Â she worked in the U.S. Embassy in Belgrade, Serbia, where she advocated for U.S. foreign policy goals and promoted American culture and values. Jelena holds a Ph.D. in International Relations and an M.A. in the Studies of the United States from the School of Political Science, University of Belgrade.
I hope you enjoy her insights on American software. Disclaimer: As is always the case with essays I publish here, the opinions in the below essay do not reflect the opinions of Lazo Letters. They belong to the author alone.
Before we jump into the essay, please send story tips or recommendations to c.maza@protonmail.com. And don't forget 👇👇